What Is a Rational Number Definition and Examples

What Is a Rational Number Definition and Examples SAT / ACT Prep Online Guides and Tips Have you heard the term â€Å"rational numbers?† Are you wondering, â€Å"What is a rational number?† If so, you’re in the right place! In this article, we’ll discuss the rational number definition, give rational numbers examples, and offer some tips and tricks for understanding if a number is rational or irrational. What Is A Rational Number? In order to understand what rational numbers are, we first need to cover some basic math definitions: Integers are whole numbers (like 1, 2, 3, and 4) and their negative counterparts (like -1, -2, -3, and -4). Fractions are numbers that are expressed as ratios. A fraction is a part of a whole. Fractions have numerators, which are the numbers on the top of the fraction that show the parts taken from the whole. Fractions also have denominators, which are the numbers on the bottom of the fraction that show how many parts are in the whole. Okay! Now that we know those terms, let’s turn to our original question. What is a rational number? A rational number is a number that can be expressed as a fraction where both the numerator and the denominator in the fraction are integers. The denominator in a rational number cannot be zero. Expressed as an equation, a rational number is a number a/b, b≠ 0 where a and b are both integers. This equation shows that all integers, finite decimals, and repeating decimals are rational numbers. In other words, most numbers are rational numbers. Here’s a hint: if you’re working with a number with a long line of different decimals, then your number is irrational! If you’re working with an integer or a number with terminal or repeating decimals (like 1.333333), then your number is rational! Rational Number Examples Now that we know the rational number definition, let’s use that definition to examine some numbers and see if they’re rational or not. Let’s start with the number 6. The number 6 is an integer. It’s also a rational number. Why? Because 6 can also be expressed as 6/1. When expressed as 6, both the numerator and the denominator are integers. The denominator doesn’t equal 0. What about the number -6? -6 can be written as -6/1. Or 6/-1. Either way, -6 is a rational number, because it can be expressed as a fraction where the numerator and denominator are integers and the denominator doesn’t equal 0. What’s an Irrational Number? The opposite of rational numbers are irrational numbers. In simple terms, irrational numbers are real numbers that can’t be written as a simple fraction like 6/1. Take Ï€. Ï€ is a real number. But it’s also an irrational number, because you can’t write Ï€ as a simple fraction: Ï€ = 3.1415926535897932384626433832795 (and counting) There’s no way to write Ï€ as a simple fraction, so it’s irrational. The same goes for √2. The √2 equals 1.4142135623730950...(etc). You can’t make √2 into a simple fraction, so it’s an irrational number. Famous Irrational Numbers There aren’t any famous rational numbers, because the vast majority of numbers are rational. There are a few famous irrational numbers. Here are some ones you might have seen: e: The number e (Euler's Number) is another famous irrational number. People have also calculated e to lots of decimal places without any pattern showing. The first few digits look like this: 2.7182818284590452353602874713527. Ï€: People have calculated Pi to over a quadrillion decimal places and still there is no pattern. The first few digits look like this: 3.1415926535897932384626433832795 √: Many square roots, cube roots, etc are also irrational numbers. Examples: √3 = 1.7320508075688772935274463415059 (etc) √99 = 9.9498743710661995473447982100121 (etc) Not all square roots are irrational numbers, though! If your square root results in a whole number (like √4 or √9), then you actually are working with a rational number! That’s not the only thing you have to be careful about! Sometimes, multiplying two irrational numbers will result in a rational number. For example, √2 * √2 = 2 2 is a rational number. Main Takeaways Rational numbers are numbers that can be expressed as simple fractions. Irrational numbers are numbers that can’t be expressed as simple fractions. What's Next? Want to know the fastest and easiest ways to convert between Fahrenheit and Celsius? We've got you covered! Check out our guide to the best ways to convert Celsius to Fahrenheit (or vice versa). Are you learning about logarithms and natural logs in math class?We have a guide on all the natural log rules you need to know. Did you know that water has a very special density? Check out our guide to learn what the density of water is and how the density can change.

Charles Bukowski and His Works Essays

Charles Bukowski and His Works Essays Charles Bukowski and His Works Essay Charles Bukowski and His Works Essay Henry Charles Bukowski writing was influenced by the social, cultural, and economic ambience of Los Angeles. He left home after his father read some of his stories and went berserk, destroying his output and throwing his possessions out onto the lawn, a lawn that the young Bukowski had to mow weekly and would be beaten for if the grass wasnt perfectly cut. Bukowski was born in 1920 in Andernach, Germany. He died on March 9, 1994 in San Pedro, California. He was a German American poet, novelist, and story writer. Bukowski wrote thousands of poems, hundreds of short tories and six novels, eventually publishing over sixty books. He had a bad history with hospitals; he had to undergo three treatments for removal of separate skin cancers, treatments for tuberculosis, cataracts, and chemotherapy for leukemia. He married his second wife Linda Lee and she stayed with him till he died and didnt remarry. Bukowskis poem Girlfriends is about how he will not let any of his past lovers enter his life. He refuses to see them when they arrive out of state because it would be too awkward and pointless. know some people who can watch the same movie more than once he compares his past lovers to a movie and says he isnt one of those people who replay movies over and over again. He knows the plot, beginning, and ending, everything. So there was no point in repeating history if he knows he cannot rewrite it. The literary device most often used in this poem is metaphor. Bukowski often compares the women in his pas t to other things. l know some people who can watch the same movie more than once he states that he knows people who et their past lovers in their life again. Not me. Once I know the plot once I know the ending whether its happy or unhappy or Just plain dumb, then for me that movie is finished, forever. Bukowski doesnt want another yesterday coming in his life because that was the past and its a past he very well knows the ending to. Charles Bukowski didnt really have any rhyme scheme in this poem particularly. He writes most of his poems in free verse. This allows the reader to slow down and not to speed up like people usually do in poems that rhyme. When you read his poem it almost makes you want to slow down and read it in a calm voice, to make you think about each and every word he wrote. The metaphors he uses are significant because they convey a certain theme and make it clear as to what he is talking about. The metaphor makes the mood more understandable, because people debate that you should give second chances but he is saying he rather leave the past untouched. Hence the purpose for this line, l refuse to let any of my old movies play over and over again for years. The metaphor makes his tone sound assertive and sure of all the decisions he has made. For example this line lets people know that he is not like others because of the metaphor and his choice for punctuation marks I know some people who can watch the same movie more than once. Not me. I selected this poet out of the thousands even millions of poets there are because I felt like he was the most realist. Bukowski wrote on about what was going on in the world which he lived in like no other. He wrote about portrayal of life in general and Los Angeles in articular, his usually selt-reterential, otten angry poetry and prose typically depicts alcoholics, drug addicts, criminals, prostitutes, and other outcasts. I love the fact that most of the poems I read, he didnt try to rhyme, and he Just tried to tell things as they were. This poem makes me debate if I should side with his opinion or not. He clearly states that the past is the past and it should stay forgotten (relationship wise), which I somewhat agree with. But some people who get second chances and try to ake up for the wrong theyVe done succeed at it. Then again why try again with something you know what is the ending to, wouldnt it be better to love someone who can make you fall in love with every day? It sounds better than messing with another yesterday. I would recommend this poem to teenagers and young adults, even people over the age of 30! I would recommend it to that age group because his writing is mature and not intended for kids. Overall I am glad I was on tumblr and stumbled upon one of Henry Bukowskis poems.

Human Resource Management - Independent Study Essay

Human Resource Management - Independent Study - Essay Example First, they must integrate human resource policies and practices across a number of subsidiaries in different countries so that overall corporate objectives can be achieved. At the same time, the approach to HRM must be sufficiently flexible to allow for significant differences in the type of HR policies and practices that are most effective in different business and cultural settings. This problem of balancing integration (control and coordination from HQ) and differentiation (flexibility in policies and practices at the local subsidiary level) have long been acknowledged as common dilemmas facing HR and other functional managers in global corporations. Although some argue that IHRM is not unlike HRM in a domestic setting, others point out that there are significant differences. Specifically compared with domestic HRM, IHRM (I) encompasses more functions, (2) has more heterogeneous functions, (3) involves constantly changing perspectives, (4) requires more involvement in employees’ personal lives, (5) is influenced by more external sources, and (6) involves a greater level of risk than typical domestic HRM. When compared with domestic human resource management, IHRM requires a much broader perspective on even the most common HR activities. The number and variety of IHRM activities are daunting. International HR managers must deal with issues as varied as international taxation; international relocation and orientation; various other administrative services for expatriates; selecting, training and appraising local and international employees; and managing relations with host governments in a number of countries around the world. Even when dealing with one particular HR function area such as compensation, the international HR manager is faced with a great variety of national and international pay issues. For example, while dealing with pay issues, the HQ-based HR

Optional subject Research Proposal Example | Topics and Well Written Essays - 500 words

Optional subject - Research Proposal Example Because of the broad execution of KM approach in several organizations, I became really interested in knowing about the impact of KM over the business environment on the whole (Rasula, Vuksic and Stembersger, â€Å"The Impact of Knowledge Management on Organizational Performance†). From the previous researches relating to the execution of KM in the business organizations, I have become even more intrigued about learning the impact of this particular approach. Likewise, I acquired a comprehensive knowledge from the previous researches that there lies considerable impact of KM in providing benefits to a particular business organization. The notion of KM is fundamentally described as a procedure which comprises of a broad assortment of effective business strategies as well as practices that helps the modern day organizations to accomplish their expected business objectives and most significantly, to enhance their organizational performances in the long-term scenario. It can be stated in this regard that there lies immense impact of KM over the business operations in the contemporary era, as most of the organizations have employed it with the motive of attaining significant benefits. In this similar context, one of the chief benefits of generating the practice of KM within the business organizations is that the practice imposes a positive impact upon their organizational performances. Moreover, according to previous studies, the practice of KM also affects the organizational results with regard to company innovation and employee along with product improvement (Rasheed, â€Å"The Impact of Knowledge Management on SME’s†). My major interest about formulating the topic is that the phenomenon emphasizes upon the impact of KM which supports the business organizations to attain significant benefits as well as desired business

Implementing Effective Job Delegation in the Units Essay Example for Free

Implementing Effective Job Delegation in the Units Essay As a supervisor on our medical surgical unit, our hospital patient satisfaction scores for the past two years have been going down and there is a great need to improve patient satisfaction scores, particularly in the area of effective job delegation. Research (2011) has shown that a leader who does not delegate might likely feel stressed and overloaded. Although it might seem the best way for work to get done, is to do it yourself, but its not a good long-term solution. Feedback and review remain helpful and important, although the relationship is more likely one of mentoring, rather than coaching. The Question In order to improve patient satisfaction score in hospitals, the first question that health care providers should ask is what can be done to improve the quality of care given to our patients, and the second question is, how can effective job delegation improve our patient satisfaction score in our hospital? Will the creation of a policy on implementation of effective job delegation, encourage collaboration between the nursing staff and personnel to ensure that all personnel are not stressed or overworked? On our medical surgical unit, nurses struggle to deliver all the care their patients need, but are unable, due to stress and overwork. Good delegation saves time, develops people, grooms a successor, and motivates. Poor delegation will cause frustration, discouragement and Confusion, as such the delegated person will fail to carry out the delegated task. Effective job delegation will improve our patient satisfaction scores, even if most nurses would prefer to deliver all the care their patients need, but can’t, due to overwork and stress. The delegated task may be small, but has a large overall impact for all those involved. Nursing is a demanding profession, often nurses feel as though there are not enough hours in the day to complete all tasks, delegation of job will help nurses complete all the jobs allocated, this will help improve patient’s satisfaction scores. In the medical field today there is shortage of nurses, but still nurses are still expected to provide safe and effective care for their patients, by elegating some aspects of care to others this goal can be archived. Evidenced-Based Studies Many studies have been performed on effective job delegation. An article by American Nurses Association: Research and expert opinions suggest that effective job delegation frees up Nurses to do what they have been educated to do and coordinate patient care (ANA, 2020). It explained that delegating jobs help improve collaboration between healthcare workers, by delegating some aspects of care to others. Another article in the ADVANCE web site published by trustworthy researchers, who did the research on: why it is significant for healthcare workers to delegate job: since they decided what patient care intervention is necessary and how, when, and by whom these interventions need to be provided. The article narrated how effective job delegation will improve patient satisfaction scores; though most nurses would prefer to deliver all the care their patients need (Juno, 2010). An advanced research was carried out by nursing expert, who explained, that effective job delegation will improve patient satisfaction scores due to nurses shortage and the need to lower medical cost. The article describes how good job delegation saves time, develops people, grooms a successor, and motivates workers, while Poor job delegations causes frustration and overwork to nurses, making the task of healthcare workers difficult to give safe healthcare to their patients ( Juno, 2010). It explained that delegating jobs help improve collaboration between workers. An international research in South Africa discovered that there is a large disparity in service levels workload, between private and public sectors. The research point out that effective job delegation is necessary for both private and public sectors for jobs to be carried out efficiently (AFN, 2012). The organization Advocate for Nurses carries out a research and found out that the provision of health care in America has been compromised by the loss of trained health workers due to over work and stress, the article explained that when Managers or leaders engage in effective job delegation in the health care organization, Nurses will not leave the profession because of overwork and stress. It explained that poor job delegation lead to pressure and work overload, because most nurses think they can provide all the care their patient need, which is impossible to do, as such leaving one tressed, unhappy, and feeling that youre letting your profession down, the solution to prevent this feeling is effective job delegation (AFN, 2012). They also explained why health care worker have to delegate, because of changes in healthcare delivery, they stressed the fact that task delegation is here to stay at least for the foreseeable future. Job delegation is crucial to cost containment and Job d elegation is important; as such health care professionals should take it as an expected professional nursing activity (AFN, 2012). The Proposal The outcome of creating a policy is something that is realistically obtainable in a professional practice: Access to the hospital policies, meeting with floor managers/unit leaders and Identifying problems in our hospital have shown that our nurses and managers are stressed and overworked. The task of a competent manager is not to do all the work on his or her own, but to smartly deliver within the given parameters of budget and timeline I propose that all managers must make sure that the delegated person understands the importance of the task, the responsibility it brings and the long-term consequences. Once they are clear about the task it becomes easy for the job to be accomplished. Managers should make sure, those who are delegated, feel they are contributing to the success of the organization rather than standing on the periphery, and they must ensure that the job being delegated is handed to the appropriate individual, because if the task is not done, the person who delegated the job as well as the delegated person are responsible for non-performance of the job. Delegation is transferring a competent individual the authority to perform selected tasks in a selected situation. Effect job delegation facilitates success and trust among nurse, who then be able to deliver safe and satisfactory care of patients, as a result improve patient’s satisfaction scores. Conclusion Effective delegation involves achieving the desired results, managing the demanding deadlines, empowering and equipping the team. Ultimately, the responsibility of getting delegated job accomplished remains with the manager. Researchers have shown that leaders who do not delegate feel stressed and overloaded with work. Good delegation saves time, develops people, grooms a successor, and motivates. Poor delegation will cause frustration, discouragement and confusion. Effective job delegation strategies incorporated into health care practice can provide health care workers with more time for professional nursing roles, and enhance job satisfaction in the areas of decision-making and promotional opportunity.

Unity in Bachs Cantata No.78 Essay -- Music Bach Musician Musical Ess

Unity in Bach's Cantata No.78 According to Rowell, "Musical composition became much longer, and composer were forced to evolve new means of maintaining unity and continuity over long time spans" during the Baroque period. Therefore, the texture of music became very important. When I look at the musical texutre of the Cantata No. 78 by J. S. Bach, I realized that this piece was unified very well within a movement and as a whole piece by many techniques. Some of those techniques were found in the text, and the others were in the music. First of all, the text is well organized in terms of its unity. The piece has seven movements. According to Fuller, "The first and last movements adopt the text of an established mid-seventeenth-century chorale by Johann Rist. The middle movements have new text by an unknown poet who occasionally quotes or paraphrases middle stanzas of the chorale." Moreover, this unknown pot himself repeates some words in the text. Also, those repeated words are often supported by music to emphasize the unity as a whole piece. For example, the word "Ewigkeit (eternity)" is originally in the seventh movement, and it is also sung in the sixth movement. The one in the seventh movement is at the very end of the piece with a fermate on the top of half note (p. 543, m. 16). So the note can be extended as much as it needs to express the word, "eternity." The one in the sixth movement is also a long note (p. 540-541, m. 37-38, 49-51). The word is associated with a whole note, half note and 1/8 note tied into 61/2 beats to express its meaning. Those two sections of the piece with the word, "Ewigkeit," and similar music expression would make a strong connection between the two movement. Other examples which are s... ...se upon the music structure of the last movement. The Cantata No. 78 is a very long piece of music, so the poet and the composer needed to come up with techniques to maintain its unity. For example, there are several repeated words to connect some movements together, repeated ending syllables to provide regularity in the whole piece, variation over the common bass line, and common musical development in the first and the last movement to round up as a whole piece. I believe that the fact of bringing the very basic music structure at the last movement and putting the most developed one in the first movement has very strong impact of unity. Since the music starts from much more developed and broader sense, and it has a direction towards more basic but focused and concentrated sense, it would develop the feeling of returning to home or rounding up to a whole piece.

Compare Historical and Current Features of Public Health Essay

This essay will compare the 19th, 20th and 21st century in relation to the main public health strategies used in United Kingdom. It will also compare the similarities and differences of the living conditions in towns and cities between the three named centuries above. In comparing the differences between 19th, 20th and 21st century, the living conditions in the 19th century caused so many deaths. This is because health was very poor and people went through many health issues such as poor and over-crowded housing which caused the rapid spread of diseases, pollution and poor environment as people were ignorant to the causes and consequences of the pollution and poor sewage system which brought about terrible smell that was unbearable for living. Additionally, the poor law system in the 19th century, this strategy was set to take care of the under privileged mentioned above, such as the lower class people. Moreover in the 19th century, there was an episode of cholera outbreak which claimed so many lives. The cholera episode that was killing people became an interest to Dr John Snow (1813-1858). He did various investigations and he eventually found pointed out in his investigation a particular water supply that was coming from the contaminated River Thames was the cause of the cholera outbreak. In Beveridge’s report in the 20th century, it helped to bring a change to the educational standards in the areas that were highly affected by poverty. The Beveridge report stated that all working people must pay weekly contributions, those contributions were used as benefits by the government to pay people who were sick, unemployed, retired and widowed. The benefits helped the under privileged to meet some of their basic needs which were impossible for them in the 19th century. The National Health Service came into effectiveness by Clement Attlee’s, who was one of the members of the Labour Government due to the outcome of Snow’s report. With the 21st century, the public health was drastically changed compared to the 19th and 20th century. This was because the public health white paper, choosing health: making healthy choices easier, (2004) was introduced as the awareness of health was growing in size which forced the government to bring bout the public health white paper. This document promoted societal fairness, dealing with broad causes of ill-health, inequality in the society as well as identifying individuals needs to support and empower them. In the 21th century, people are more informed; technology and science have improved, making better medical system more efficient and effective with more improved living conditions, compared to the two previous centuries. The similarities between the 19th, 20th and 21st Century was that famous personalities mentioned above aimed at improving the health of the populace over time. They all carried out numerous investigations and research to bring about positive results. In the 21st, there was the Health Protection Agency, an independent organisation that focuses on protecting individuals’ health throughout the UK. There is also the National Institute for Clinical Excellency also an independent organisation; their responsibility is to provide national guidance and treatment of ill-health which has improved the living standard, condition and a huge improvement of health in the wider UK population. Conclusion Before public health came into effect living condition was very poor causing premature death. There was also inequality; the wealthy could afford to live in better areas, good education and to pay for good medical treatment. The under privileged were left with no choice but to live one day at a time. In the 20th and 21st century, there were so many strategies used to improve health and inequality in Britain. However in the 21th century, there were more strategies implemented to improve public health which were set out in a document and had three foundation values. All these was put together to improve, protect and empower the lives of individuals in the UK population.

Advertising Campaign Case Study New BMW Series Essay

1.0 Description of campaign-â€Å"DESIGNED FOR DRIVING PLEASURE†Ã‚  BMW is the German manufacturer Bayerische Motoren Werke AG (as known as Bavarian Motor Works) which is one amongst the luxurious and advanced brand in motor vehicle industry, such as Mercedes-Benz and Audi. Its product is not only automotive vehicle, also refer to motorcycle and Formula One. However, BMW automotive is more well known than others. â€Å"Designed for driving pleasure†is BMW launched a new international campaign focused on design in Germany. The integrated global campaign highlights the dynamism of BMW design and features a TV commercial that portrays the BMW concept 4 Series Coupe in a highly dynamic way, using a surprising visual effect that is revealed at the end of the spot. Design and dynamics are also the focus of the print campaign. Ropes are used in the image to create the motion blur effect normally seen in real driving shots. See more: Strategic Management Process Essay Unlike previous global campaigns of BMW, this new Designed for Driving Pleasure features the all new 4 Series Concept, instead of a production models. The advertisement campaign also features a download app called AD Essence specially for IPad and Android phones. The design and presentation of this new app is thanks to Architectural Digest magazine along with BMW Group Design while the campaign will be aired on company web-side â€Å"www. Bmw.de† from today. This is a global campaign which will have a worldwide reach in the first quarter of 2013 drawing special attention to BMW Concept 4 Series Coupe. At the same time, the campaign brings to the fore all what BMW stands for, be it dynamics of design, sheer driving pleasure, enhanced performance, and vehicles with a marked degree of sportiness and elegance. The print campaign showcased the BMW Concept 4 Series Coupe and the new BMW Z4 which is expected to be launched across Germany from March 16,2013. (Sagar Patel, 2013) 2.0 Market group-â€Å"Up-market† The main market group to whom the advertisement campaign from BMW-â€Å"Designed for driving pleasure† could be identified by demographic assessing variable aspects from consumers’ age, gender or income. Demographic analysis is used in two ways-as market segment descriptors and in trend analysis. To create descriptors of market segments, marketers match demographic and psychographic profiles of a segment with its consumer behavior. The demographic variables that correlate sufficiently with specific consumer behavior are then used to describe that segment. In this sense, demographics are used as a proxy for how consumers will behave, based on characteristics such as age, income level and ethnicity. When marketers do not have primary research, demographics information can be used to guide new development, product repositioning, brand extension, distribution strategies or media and creative appeals in communications programs. (Blackwell, 2000) The 4 Series advertisement from BMW is not only found to concentrate on a particular psychographic market, and it’s about promote a new car that stands for dynamic performance, sportiness and elegance. The target of BMW 4 Series is not only for achievers but also for strivers and other else who have ability to buy it. So, rather than psychographic, the BMW 4 Series campaign can be said to rely more on social-demographics. According to the demographics segmentation theory, the up-market, often referred to as â€Å"super-affluent†, represents the top quintile (20 percent) of consumers in terms of income. These holds often consist of two income-earners who place high value on time, because time is scarcer than money for them. They usually value extra services-such as offers of semi-prepared food, organic food at higher prices in some supermarkets or the shopping nights offered by David Jones or similar stores for exclusive attendance of their store cardholders that some retailers provide to capture new customers. (Blackwell, 2000) In the demographics theory up-market is the customers who prefer a good quality product or service even though it would spend more money such as BWM. BWM is one amongst the leading brands in vehicle industry as we known. And Compare to other car companies like Toyota, Holden, BMW is not cheaper than them, but it would has a better quality or service and the customers also have a different sense. For 4 series: Acceleration, breaking, taking fast corners-pure driving pleasure. BMW products promise sheer diving pleasure that clear lines and distinctively sculpted surfaces express this dynamism and motion even when the car is standing still. What is said above, the product which BMW campaign promoted, it is almost focus on the target of up-market. 3.0 Problem recognition When considering making a consumer decision, problem/need recognition is the first step. It is easy and helpful for marketers to identify the reasons for customers to buy their products, as the analysis of the problem recognition and buyer behaviors. The campaign of BMW is to make a ‘4 Series Coupe has its own character within the BMW family and combines all that BMW stands for: dynamic performance, sportiness and elegance.’(Horatiu Boeriu, 2013) Obviously, the problems that the advertisement seeks to address are providing a product which is practical and also elegant. BMW is a band which meets the needs of high quality car and showing the status of customers. When people driving a BMW across the road, the strangers on the road side may attractive by the design of the car, as BMW emphasizes making a good fist impression (John Brink, 2013). On the other hand, it is important for drivers to think about is the performance of the car (John Brink, 2013). BMW offers comfortable conditions of driving experience as well as passengers feeling. Customers may require a ‘smooth, balance, and capable’ journey when driving a car, regardless of straight motorways or narrow, and winding country lanes (John Brink, 2013). In addition, safety of the car is also an important element for consumers to consider. There is no end for BMW to quest the next innovation about safety (BMW, 2013). When having a fascinating appearance, safety can be a difficult and important part for BMW to do research and development. In general, the nature of the decision made by BMW of this 4 Series Coupe is to meet the needs of both attractive surface and car performance and safety. However, the potential risk of the 4 Series Coupe is that it is a high class of consumption. According to the research, the New BMW 4 series will sale at the end of 2013, which costs an expected price of  £28,000 (Luke madden, 2013). It is more expensive than 3 Series, and competitively with A5. That is to say, BMW 4 Series Coupe is a premium luxury item which is priced higher than any other car of its competitors. As a result, this risk leads to lose some of the customers who cannot afford it. 4.0 Theory and application BMW aims for a simple design and classic that attracts from every angle and that will age well. The core values of BMW brand is providing quality, technology, performance and exclusivity. For BMW, performance is the most concerned rather than speed (BMW Blog). Nowadays, BMW is launching an international campaign – Design for driving pleasure to introduce the concept 4 Series Coupà ©. â€Å"The BMW Concept 4 Series Coupà © has its own character within the BMW family and combines all that BMW stands for: sportiness, dynamic performance and elegance†, said by Karim Hbib, head of BMW Design (BMW blog). Like Mercedes-Benz, BMW stands for luxury and successful. Consumer motivation refers to the drive to satisfy both psychological and physiological needs through product consumption and purchase (Blackwell, D’Souze, Taghian, Miniard, Engel. 2007). Physiological needs are the most basic needs, including more than food and drink. Sometimes people may not feel hungry but they still want to eat something, this physiological need of consumption is the need for pleasure. For BMW crazy fans and collectors, the BMW Concept 4 Series Coupà © is newly introduced into market place. Those who have financial abilities may have the eager to purchase the fresh ground car even though they don’t lack of car. Furthermore, the 4 Series Coupà © is more focus on sportiness, this factor may attract more successful businessmen’s attention. They could drive 5 or 7 series BMW during business time, while they could drive 4 Series Coupà © during leisure time. As we could see, the 4 Series Coupà © has streamlined design, which adds more fashion elements to 4 Series Coupà ©, this factors may attract more young people and females, especially in fashion industry. Most people want to give a good impression to public and be perceived as complying with various social norms in order to gain social esteem and approval (Olof, 2006). We all want our family to be proud: some even want to be seen and recognized as successful and rich; others want to be viewed as attractive. This is called social image needs – the need to project a certain image of ourselves to our social environment (Blackwell†¦et. al. 2007). BMW represents successful. The new 4 Series Coupà © reflects not only young and fashion factors but also successful. According to Ozaki and Sevastyanova’s report, the relationship between the possibilities produced by technological innovations and actual sustainable outcomes is heavily mediated by consumers’attitudes towards those innovations. The 4 Series Coupà © brings the fashion, sportiness and luxury image of BMW to public, which drives new market consumption. Customer engagement refers to the engagement of customers with one another, with a company or a brand (Vaughn. 2012). BMW has already creates its company and brand loyalty during the past years. The new 4 Series Coupà © once is launched, BMW customers who are engaged with BMW would pay attention. 5.0 Strategy assessment and conclusion BMW is involved a high-involved buyer behavior, as it has a complex thinking and research process during buying a car. It is not like purchasing milk, customers have to compare and do more research about the products. This campaign uses marketing communication to increase the product awareness, including print, TV, social media and out of home advertising (Sagar Patel, 2013). The advertising is trying to use the vehicle’s design with the special visual effect as the product feature (Sagar Patel, 2013). Compare to the global campaign of BMW before, instead of presenting statistics of the models and the functions, this campaign use an image and an app called AD Essene, as the design of the product is the most important purchase reason (Horatiu Boeriu, 2013). The purpose of these promotions is to attract the target market customers and making them interested in this product. On the other hand, the dynamic moving car on the TV advertising which looks elegant and balance also make people feel the 4 Series Coupe is a good choice. Obviously, the 4 Series Coupe is target customers who are achievers, as it is a high class of consumption. The ads can be found not only on the TV, Internet, Magazines, but also on the out of the door globally, in other words, people can easily find the ads all over the world. As a result, the products can look attractive to everyone, especially for the high class people who are affordable to buy this product. In addition, this advertisement may target people who are fashionable, as the new design of the fascinating appearance. To fit within the whole campaign, the advertisement should make motivation for customers to buy this car. Currently, it is popular for a family to own a car, especially for the rich family, they can have more than one can in their home. That is to say, people who can afford BMW may consider about purchase more cars for their family. The advertisement can be posted and exposure frequently on the CBD office Building, the famous commercial magazines, as well as commercial and financial websites, so that potential customers can get the product information easily and simply.

American Identity The Spectrum of Skin Colors Professor Ramos Blog

American Identity The Spectrum of Skin Colors https://www.thoughtco.com/writers-of-the-harlem-renaissance-45326 Music, dance, literature, racial pride, painting and more various cultural and artistic expression began to overflow the in the 1920’s, this period known as the Harlem Renaissance. The Harlem Renaissance is immensely known for the African American community utilizing artistic and literary expression to establish a platform to advocate against the racial injustice (Standish 40s of themes constantly found in the writings released during this time period are â€Å"hope and oppression, the urban atmosphere, as well as racial pride and solidarity, and social and economic self-sufficiency† (Harden 11). Two authors who were greatly influenced and influencers during the Harlem Renaissance were Langston Hughes and Zora Neale Hurston. Langston Hughes and Zora Neale Hurston illustrate American identity physically, patiently, and pridefully in their writings â€Å"I, Too† and â€Å"How It Feels to Be Colored Me†. Langston Hughes was an African American poet, playwright and activist (Standish 46). Born February 1, 1902 in Joplin, Missouri and died in 1967 (Bailey). Although his father denied sending Hughes to school, Hughes graduated in 1929 from Lincoln University in Pennsylvania (Bailey). To this time today, Langston Hughes’s work is said by many to embody the â€Å"Harlem Renaissance’s themes of historical pain, racial pride, and artistic renewal† (Standish 46). Hughes was even considered an â€Å"unapologetic voice of black America† speaking for Harlem (Standish 41). In his poetry, Hughes mimic â€Å"the rhythms of jazz and blues music† (Bailey). At some point in Harlem, New York Langston Hughes collaborates in writing a play called â€Å"Mule Bone† with his new apprentice, Zora Neale Hurston (Russell 130). Zora Neale Hurston is one of the most influential American writers. Hurston was born in Notasugla, Alabama on January 7,1891 and died January 28,1960 (Jones 18). In 1929, she graduated from Barnard College in 1929 and was awarded fellowship by Columbia University after conducting two years of graduate work in anthropology (Jones 20). Hurston wrote novels, short stories, essays and more. In the majority of her writings, Hurston wrote about the â€Å"interior lives of southern blacks and whites, their gender relations, honor codes, and self-reliance† (Patterson 599). Hurston’s was also an anthropologist which gave her further insight in African American culture to create the fundamental writings of the Harlem Renaissance (Russell 130-131). Her writing is said to reveal her â€Å"quirky and fearless personality† but was looked down upon by others (Russell 126). Both authors illustrate in their writings American identity has no relation to the color of a person’s skin. In Langston Hughes’s poem â€Å"I, Too†, he declares â€Å"I, too, sing America/ I am the darker brother† (Hughes lines 1-2). By saying he also â€Å"[sings] America† Hughes is explaining he also identifies as American. Hughes the brings up the color of his skin, while it is darker, is just another way an American person comes to look. He what he calls himself â€Å"the darker brother† also indicating that they are part of the same family, the American family. While Hughes uses the analogy of family Zora Neale Hurston utilizes a metaphor to get the same message across. In Hurston’s short story â€Å"How It Feels to Be Colored Me† she explains, â€Å"I feel like a brown bag of miscellany propped against a wall. Against a wall in company with other bags, white, red, and yellow. Pour out the contents and there is discovered a jumble of small things priceless and worthless† (Hurston 943). Hurston is describing that while the outside of a person is different in color, their insides are made up of the same material. Both authors are arguing the physical attributions that cause stir when it comes to American Identity. They believe they are just as American as the lighter skinned Americans. When the authors are met with the racist attitudes from others, their responses are something that one would not believe. To clarify, Hughes and Hurston make it apparent in their writings that they do not mope or retaliate when others try to invalidate them of being American due to the color of their skin. In his poem Langston Hughes presents the example, â€Å"They send me to eat in the kitchen / When company comes, / But I laugh, / And eat well, / And grow strong† (lines 3-7). Being sent away from the table makes a person feel isolated and terrible but Hughes describes he does not take it to heart. Hughes rather than shed tears for being sent to solitude he grows from the abuse and will come back stronger. Zora Neale Hurston also displays no hurt when others attempt to discriminate her expressing, â€Å"No, I do not weep at the world – I am too busy sharpening my oyster knife† (Hurston 941). Hurston straight out states she does not cry to others for their pity but instead remains â€Å"sharpening [her] oyster knife†. Stating this Hurston means she is also preparing for her comeback. The authors state these cases to demonstrate that while they are not fighting back, but they are getting ready for when the right time comes, their time, whatever and whenever that may be. Through this the authors exhibit the composure and civility of American identity. Hughes and Hurston even go as far as to being a little vain when it comes to the rejection they face. In their writings, the authors explain it is wrong for others not be around them or treat them so unfairly because they believe they are not American due to the color of their skin but each author allows the slander to bounce off. Langston Hughes goes on to assure readers, â€Å"Besides / They’ll see how beautiful I am / And be ashamed – / I, too, am American† (Hughes lines 15-18). Hughes explains that those who have done him wrong, segregating him because of the color of his skin, will feel remorseful for what they have done. He goes as far as to call himself â€Å"beautiful† showing he feels no embarrassment for the color of his skin, he still is American. Hurston is also onboard exhibiting the same self-admiration in times of others disapproval. Zora Neale Hurston confidently expresses, â€Å"It merely astonishes me. How can any deny themselves the pleasure of my company?† (Hurston 943). Hurston also feels that because the Americans of lighter sk in do not want to accompany her in any kind of way, they are the ones that miss out on enjoying her persona. Both authors show that although the American Identity, in that time period, has negative connotations of those with darker skin they themselves keep living their own lives allowing the others to deal with their negative mindsets because they know they are American. Langston Hughes and Zora Neale Hurston wrote â€Å"I, Too† and â€Å"How It Feels to Be Colored Me† in a more positive perspective in order to show that while at first, they are not thought as part of the American identity, they truly are. Although these pieces of writing are written during the time period of the Harlem Renaissance that does not make them irrelevant today. The harmful terms and actions that these authors faced in their time do not compare to what a person of dark skin has to deal with today but there is still racism that affects people, of all skin colors, toady. This positive attitude that the authors demonstrate in their writings is a lesson to be taken, society continues to make a change for the better just as American Identity has changed over time with an infinite spectrum of skin colors. Work Cited Bailey, Ellen. â€Å"Langston Hughes.†Langston Hughes (9781429806367), Aug. 2017, pp. 1–2.EBSCOhost,search.ebscohost.com/login.aspx?direct=truedb=lkhAN=19327994site=ehost-live. Harden, Renata, et al. â€Å"Reading the Harlem Renaissance into Public Policy: Lessons from thePast to the Present.†Afro-Americans in New York Life History, vol. 36, no. 2, July2012, pp. 7–36.EBSCOhost,search.ebscohost.com/login.aspx?direct=truedb=a9hAN=79324785site=ehost-live. Hughes, Langston. â€Å"I, Too.†The Norton Anthology of American Literature, Vol. 2: 1865 to thePresent, by Nina Baym and Robert S. Levine, W.W. Norton Company, 2013, pp.1039–1040. Hurston, Zora Neale. â€Å"How It Feels to Be Colored Me.†The Norton Anthology of AmericanLiterature, Vol. 2: 1865 to the Present, by Nina Baym and Robert S. Levine, W.W.Norton Company, 2013, pp. 940–943. Jones, Sharon L.Zora Neale Hurston. Salem Press, 2013.EBSCOhost, search.ebscohost.com/login.aspx?direct=truedb=nlebkAN=520341site=ehost-live. Patterson, Tiffany Ruby. â€Å"Zora Neale Hurston: A Biography of the Spirit.†Journal of AmericanHistory, vol. 96, no. 2, Sept. 2009, pp. 599–600.EBSCOhost,doi:10.1093/jahist/96.2.599.Journal of AmericanHistory, vol. 96, no. 2, Sept. 2009, pp. 599–600.EBSCOhost,doi:10.1093/jahist/96.2.599. Russell, Mary Catherine. â€Å"Zora Neale Hurston: Scientist, Folklorist, Storyteller.†Pursuit: TheJournal of Undergraduate Research at the University of Tennessee, vol. 8, no. 1, Jan.2017, pp. 125–137.EBSCOhost, search.ebscohost.com/login.aspx?direct=truedb=a9hAN=123884543site=ehost-live. Standish, Noah. â€Å"Pain, Pride, Renewal: How Langston Hughes Embodied the HarlemRenaissance.†LOGOS: A Journal of Undergraduate Research, vol. 11, Fall 2018, pp.40–50.EBSCOhost,search.ebscohost.com/login.aspx?direct=truedb=a9hAN=133022504site=ehost-live.

Four Tips For Successful Web Writing

Four Tips For Successful Web Writing Four Tips For Successful Web Writing Four Tips For Successful Web Writing By Sharon If you want people to read your web content, you have to make it appeal to them. Heres how to do it. First, pick a great title or a good one. A good title is one that tells the reader what your article or post is about. You can use humor or you can play it straight, as long as you inform the reader. Titles with number in them tend to do well. A good title, like a good article, answers the whats in it for me question for readers. Next, talk to your readers as if theyre sitting in the same room. Use the word you liberally, as you were if you were talking to someone. Good web writing is like having a conversation with the person who is reading it. Your writing voice will be a bit like your speaking voice let your personality show. Write short, clear sentences. Make it easy for people to understand what youre talking about. The web audience is international, and not everyone speaks English as a first language. So when you write, avoid jargon and obscure language and provide examples to illustrate your points. Summarize. Use bulleted lists to help people understand the essentials of your topic. Its the old rule: tell them, then tell them what youve told them. Heres a recap. Four ways to write a good web article are to: Pick a good title. Address your readers directly. Keep sentences short and clear. Provide a summary. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:7 Examples of Passive Voice (And How To Fix Them)Among vs. AmongstWhile vs. Whilst

Did Horse_ebooks Show Us that SPAM is the Web's Native Artform Essay

Did Horse_ebooks Show Us that SPAM is the Web's Native Artform - Essay Example Based on the arguments and facts presented by the video, I agree that spam is the native form of art for the internet. Spam remains a native form of art for internet users because they always seem to surrender to banner ads. The lengthy period spam has been on the internet would cause one to argue that users are used to and aware of spam by just looking at it. However, despite this knowledge, internet users seem unable to resist clicking on spam posing as banner ads. As a result, online and blog marketers continue using spam as an advertising tool because of its effectiveness and seemingly captivating nature (PBS Idea Channel 2014). At the same time, there are millions of new internet users daily. Arguably, these users are obviously unaware of spam and its potential effect on private accounts. Eventually, new users will further this native form of art because of their unawareness and marketers will continue using it so long as it is effective. Operating as a spambot, Horse_ebooks is an excellent example of the reaches AI (artificial intelligence) can reach when applied as a marketing tool. According to Rugnetta, Horse_ebooks was an â€Å"algorithmic assembled poetry,† which acted as the essence of the bot (PBS Idea Channel 2014). This definition explains why Horse_ebooks’ admirers and twitter followers found its posts intriguing and even poignant. Knowing that a machine operated the account compelled people to expect posts about ad links, meaningless statements, and often irritating news or products and services. However, Horse_ebooks’ posts were a depiction of advanced AI’s ability to communicate and interact in an almost human way. This ability was the source of people’s connection with the bot, as well as the operator’s initial intent of using it as a marketing tool. Like any other type of community, the internet aggressively searches for its native forms of art and spam is the best example and â€Å"candidate† (PBS

British Pop Art versus Nouveau Realisme Essay Example | Topics and Well Written Essays - 2000 words

British Pop Art versus Nouveau Realisme - Essay Example Pop Art emerged in 1950’s Britain and quickly took root in America and other parts of the world as well. The style formed in response to abstract; the latter being considered an overdone, muddled interpretation of reality by many artists who desired to create art that could be more easily appreciated by the masses. The fact was that with abstract art, audiences and different artists like Allan Jones felt that the works being produced were supportive of elitism. Small, trendy art audiences would attend gallery openings, discuss the paintings and in most cases were encouraged to think of themselves as a privileged bunch who were able to see through the ambiguous artwork to the ‘true meaning’. To take down this elitist mentality that was rampant in the world of art, Pop Artists decided to show their own interpretations of the world in a clear, concise manner that could be appreciated by the average person on the street. The object of Pop Art was to do just as its na me suggested: to take images, techniques and styles from popular culture and use them in the creation of new works of art. Artists admitted for the first time that they were actually targeting a larger audience than was usual, and in doing so hoped to bring an appreciation of their work to the masses instead of to a small elite group. If direct reference was made to popular culture and imagery in the art itself, then people who usually were not interested in artistic interpretation would find themselves drawn into the work. By using popular culture as the basis for the artwork, artists felt that they had a better chance of getting into the minds of the common people and encouraging them to think about their world and the messages that might be behind the art. A major factor of British Pop Art was its tendency to emphasize those aspects of the British culture that were considered mundane or banal (Chilvers 305). Artists who used different styles thought that the artwork portrayed a mindlessness inherent in British society; others thought it showed nothing more than a breakdown of art itself from an intellectual philosophical form of expression to the expression of common ignorance. Perhaps inadvertently, Pop Artists were renewing the old ties of realism to the art world after the abstract phase and because of this many other artists have been inspired to create art using unorthodox methods and imagery. Whatever the actual effect of Pop Art on its audience, the fact remains that its creators were seeking a way out of what they viewed as an